Illustration for branding and packaging

gathering The bucharest’s smiles on a pizza box

the brief

Trenta Pizza is a Romanian pizza brand with 12 locations spreaded all over Bucharest. In 2024 they went through a rebranding process, becoming “pizza che ride”, the pizza that laughs, shifting to a more light-hearted tone of voice to engage with the community.

Part of the “pizza che ride” rebranding process was the brief for an illustrated visual universe that would speak to the relaxed and easy going side of the Bucharest community.

The smiling pizza box

I had two separate roles on the brief. The first was to create the design for the new pizza box. Here the challenge was to make an illustration that would inspire the locals to see the bright and carefree side of living in Bucharest, a city well known for its noisy and agressive vibe.

the PIZZA Sliced neighbourhoods

My second role was to create customized pizza slice shaped illustrations for each of Trenta’s 12 locations, 12 pizza slices for 12 pizza places. The objective was to inspire a sense of belonging by catching each neighbourhood’s vibe, with the focus on the local community and the landmarks.