My name is Daniel Strugariu, I’m a freelance illustrator and a former advertising art director based in Brașov, a city in the hearth of the Carpathians. My work is influenced by this contrast between the Urban and the Wild, between a walk to the coffee shop in my favourite sneakers and the sleeping habits of a very tired snail.

What I like the most is to bring a smile through my work. My illustrations are light-hearted and playful. I combine a colourful palette with an appetite for big powerful contrasts and a passion for shapes. I enjoy reducing things to their essence and communicating clear ideas through simple drawings. Above that you’ll always find a moustache somewhere in my illustrations. As you might have noticed, I also own one.

Illustrating from the middle of the city from the hearth of the mountains

In 5 years of experience as an illustrator I collaborated with clients like Vodafone, ING Bank, Mega Image, Bank of Ireland, Wiener Stadtwerke Austria, Harper James UK, Slovenské Elektrárne Bratislava, RetuRO, Regina Maria, AnaPan, Trenta Pizza, Alka, Dedeman, Garanti BBVA, Arctic, E.ON, Orkla, PayPoint and ProFM.

I have a 10 years experience in advertising and art direction. Half of this time I worked at McCann Bucharest where I had the chance to bring some of the most important international advertising awards. I use a lot of my advertising experience when it comes to creating and developing concepts, meeting deadlines, managing projects and building relationships with clients.

Take a look and let me know what you think. Thanks!

thanks for the visit!

Illustrating from the middle of the city from the hearth of the mountains