Illustration for branding and advertising

USING illustration to enrich ANApan’s local heritage

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the brief

AnaPan is a local chain of pastry shops established in Bucharest back in 1990.

My role was to enrich their local heritage and give more life and a light-hearted young look to the brand, through a series of illustrations and a pattern design.

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Client: Ana Pan

Agency: Super Something

Art Director: Mihai Gheorghe

Copywriter: Daniel Dobrin

Photos by Wyron A, Anh Tran and Zachary Delorenzo on Unsplash

credits

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