Illustration for branding and advertising
USING illustration to enrich ANApan’s local heritage
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the brief
AnaPan is a local chain of pastry shops established in Bucharest back in 1990.
My role was to enrich their local heritage and give more life and a light-hearted young look to the brand, through a series of illustrations and a pattern design.
Client: Ana Pan
Agency: Super Something
Art Director: Mihai Gheorghe
Copywriter: Daniel Dobrin
Photos by Wyron A, Anh Tran and Zachary Delorenzo on Unsplash