Illustration for advertising

USING illustration to help people recycle

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the brief

RetuRO is the largest packaging collection and recycling project in Romania. Its mission is to implement the largest circular economy project in the country - the deposit-refund system .

My role was to create brand illustrations that would be later animated and turned into TV commercials.

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example of an animated tutorial

credits

Client: RetuRO

Agency & animation: Leo Burnett Bucharest

Photo by Marques Kaspbrak and Anete Lūsiņa on Unsplash

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